Serene Skin
Brand identity for a medical and cosmetic dermatology clinic
A full brand identity for a clinic where beauty meets medicine. The direction: calm, welcoming and premium, with board-certified expertise behind every treatment.
Brand and industry
Dermatology clinic
What I made
Logo system
A wordmark and an "S" monogram with droplet and leaf-like details that stand for compassion, honesty and premium care. It comes with a secondary logo, color variations and usage rules, and the monogram is built for small spaces like profile photos.
Typography
Frunchy Sage for display titles, paired with Now, a clean sans-serif for body copy and descriptions.
Color palette
Soothing neutrals with deep salmon and warm, woody browns, designed to feel easy on the eyes, relaxing and welcoming.
Collateral
Stationery, packaging, social media direction, storefront signage and staff uniforms.
Visuals
1. Monogram
The ‘S’ mark and its droplet details.
2. Logo in color
The wordmark and monogram across the palette.
3. Color palette
The full system.
4. Packaging
Branded shopping bags.
5. Social media
The brand on Instagram.
6. Storefront
The clinic’s exterior signage.
7. Uniform
The brand worn by the care team.