Happi Lab
Brand identity, packaging and website for a wellness CPG brand
I built Happi Lab's brand end to end: the identity, packaging for three product lines (Happi Kombucha, Happi Tea and Happi Potions), merch and the website. The goal was a brand that feels natural, joyful and shelf-ready, with a system that grows easily as new products launch.
Brand and industry
Wellness CPG · Kombucha, teas and wellness blends
What I made
Brand identity
The Happi Lab logo, with its smiling mark, plus the color, type and illustration style that ties every product together.
Kombucha labels
A label system for amber glass bottles. Each flavor gets its own illustrated icons and accent color, while the layout, type and logo stay consistent across 250ml, 500ml and 1-liter sizes.
Happi Tea pouches
Kraft pouches for a four-blend tea line (Feel Better, Sleep, Energize and Cleanse). Each blend has its own color and an illustrated character that shows the mood it's made for.
Happi Potions
Clean, editorial labels for a line of Ayurvedic wellness blends, with a serif type system and line-art illustrations.
Merch
A tote bag and bucket hat that carry the brand's message of everyday happiness off the shelf.
Website
I designed happilab.store, the brand's online shop.
E-commerce and social
Product and promo graphics for the website, Lazada, Shopee and Instagram, plus support on social media management.
The results
Sales grew 57% year over year during my time at Happi Lab.
Visuals
1. Happi Kombucha
The label system on amber glass.
2. The flavor lineup
One system, many flavors.
3. Every size
The label scaled from 250ml to 1 liter.
4. Happi Tea collection
Four blends, four colors, four characters.
5. Happi Potions
The Ayurvedic wellness line.
6. E-commerce product post
Packaging brought to life online.
7. Tote bag
Brand merch.
8. Bucket hat
Brand merch.